5 Hottest Video Trends in Social Media
"Something new appears in Social Media every day. Here are the hottest video trends in social media."
Sometimes it's hard to keep up with what's currently popular – especially in Social Media. Tubular conducted research identifying both new trends and the hottest ones.
VERTICAL DIRECTION
Just a year ago vertical videos were a joke. Today more brands choose vertical format – better reaching mobile audiences.
GLOBAL OPPORTUNITY
International content is becoming increasingly popular. Brands offering products worldwide should pay particular attention.
GAMING DOMINANCE
Everyone has heard about Fortnite. Trailers, gameplays, Dance Challenge – gamers flood social media with their content.
SPORTS FEVER
On Facebook and YouTube, sports content views are rising. Users want to watch longer videos – up to 15 minutes!
YEAR OF K-POP
Music videos, interviews, reactions – K-pop has dominated all social platforms. Definitely the hottest trend!
Video trends in Social Media change quickly, but one thing is certain: mobile-first, authenticity, and global reach are the foundations of an effective video content strategy.
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